Salon Nordine & Day Spa
Nordine Elabassi, Owner and Stylist, sought to rebrand his salons. Like a savvy business owner, Nordine knows that a big part of re-branding is video. He came to us for a stylish way to show existing and potential clients the new Nordine brand, with details about what they do and information about all their locations. In addition to this 2-minute promotional video, we shot a series of Authority Videos of Nordine and his staff explaining procedures for styling men’s hair, the best blowouts, and tips for nails, among others. These provided the necessary focus to shine a light on the expertise of the staff and the benefits of all of Nordine’s procedures. As a result of our advice and video campaigns, Nordine reported a marked increase in sales and new clients.