The beauty of the matter is less is more. To arrive there means chipping away at your message so all clients see is your brand and what you do best. We are all masters, but to convey that with a strong emotional element sometimes means slowing the pace down. One powerful message is made when you leave out additional features and services. Your video makes a greater connection. Check out the video below to see how one point of focus can help you make a lasting impression on your customers.