How Can Video Help in a Post-Covid World?

How Can Video Help in a Post-Covid World?

Our team at Brand Ready Media is shocked and dismayed at recent events, but we’re also staying strong, taking care of ourselves, and taking care of our clients as we all pivot through the months to come.

Here are some ways we can help you support your customers in the days and weeks ahead. We’re here to help you stay in business to promote your services and products while staying safe, working remote, and when absolutely necessary — filming at safe distances.

Repurpose Your Videos

This week we pivoted in our deliverable for Seth Kahan, who moved his popular Visionary Leadership Academy course online. Seth created a virtual module course for his in-person workshop, and to let his clients know we added a new audio recording at the end.

We can repurpose any of your footage we’ve archived from your previous projects and edit it with new messaging about your products or services. 

Stock Footage Videos

You can make a powerful impact with a video made entirely of stock footage. We have an extensive library and in most cases can make a video with our own clips. 

We recently helped a client who pivoted with an offering from his company in order to help businesses of Loudoun County during the Covid-19 crisis. We made the entire video out of stock footage. We look forward to sharing more information on this exciting project soon!

Repurpose Your Website Content

We can work with you to review your website content, blogs, and white papers to translate it into video content. By repurposing this content into video you’ll add a multimedia dimension to reach audiences in new ways with information about your products and services.

Share these on your social media business pages, or as part of an online ad campaign to show your prospects and clients how you can support them.

Online Marketing Campaigns

We can help you be sensitive to your customers and communicate thoughtfully while also helping you provide support and solutions for them.

You may have already heard that because of Covid-19, online ad spend is down. And for many industries, this makes sense. However, data also shows that user engagement on social media platforms is up, because many of us at home are spending more time online.

Many of our clients have asked us about the best platforms to connect. We have experience and expertise with a variety of platforms — LinkedIn, Facebook, YouTube, Instagram, Google ads and more. We’re happy to talk with you about what we recommend in a no-risk phone call. Our goal is to let you know what to expect in terms of deliverables and cost. When you’re ready, we can pull the trigger.

Animated Videos

In some cases, animations may communicate your message about your services and products better. This is especially true for demonstrating trends, findings, and metrics in an animated infographic.

Mobile Phone Videos

Yes, this will most likely become a thing. And no one will judge. Right now using mobile footage is a great way to connect and communicate with prospects and clients.

Our team has created ad hoc mobile instruction videos for clients, and currently we’re putting together a quick, simple series so you can easily come up to speed. Stay tuned!

In the meantime, you can give us a call when you’re ready to record. We may ask you to text us a photo of your environment, so we can see the lighting and composition. We can also hop on a Zoom call to help you optimize your setup and give you a few pointers.

Here is our a list of our recommended gear, that costs a little over $300.

Customer Testimonials

As part of our mobile video series, we’ll include a video with instructions for your clients to shoot their own testimonials. We’re really excited to share this with you. Stay tuned!

Editing Services

If you have your own footage, raw footage in our archives, or want us to find stock clips in our library, give us a call. Our creative team will work with you first on messaging to target your most pressing business objectives, and then put together a video with impact.

Video Consultations

We’re knowledgeable in a variety of marketing avenues outside of video production. As with any well-executed plan, you want to share your videos in the optimal place and time. Give us a call and we’ll tell you how a video strategy can help. If you need another service such as website design or a management consulting, we have a rich network of knowledgeable colleagues we’re excited to connect you with. All of them offer a free, no-risk phone call to learn about you, what you’re experiencing, and to see how they can help.

On Location Shoots

For some clients, we’ve gone on-site to shoot. We keep at safe distances and have implemented processes to keep every interaction sterile and safe. These have included business owners directly addressing their customers with messaging about how they can support them. For every shoot we uphold the latest CDC recommendations for public health and safety practices, and will continue to do so in the months ahead.

Live Streaming

We have an amazing tool to deliver professional quality live streaming for a variety of purposes. With live streaming your prospects and customers can engage in sessions with your leadership, sales team, or other types of content including product demonstrations.

Branding Sessions

This is a popular deliverable streamlined by Kurt Schnied. He’s refined this to deliver it online to help organizations with their branding — as your brand is the source for everything from business priorities to staff onboarding to marketing. Stay tuned for more details in our next blog post. Reach out to Kurt at 703-646-8665 or kurtiz@brandready.com to learn more.

We imagine animations, stock footage videos, and mobile videos will become a major trend in 2020. Already this month, we’ve seen major brands use phone footage on commercials on popular networks.

While we work with a variety of industries, each of our solutions is customized. Call us and we can work together to find creative ways we can help you pivot in this period within your budget.

We look forward to talking with you about your goals and how we can help.

Learn About Our In-Studio Shoots

Learn About Our In-Studio Shoots

There are a variety of video marketing packages we produce for our clients. These include creating short video clips in our small studio.

Our in-studio shoots are an affordable way to get your message out to your prospects. In one day you’ll create video content you can display on your website, send in email campaigns, and post on social media.

Before your shoot, we’ll create short, impactful scripts that reach your target audience. If you prefer, you can send us your own written scripts. We load the scripts into our teleprompter, and help you feel natural and look great, so your videos are polished and professional.

You can also invite your top three clients to provide testimonial videos. Short testimonial videos are a proven way to convert your prospects. Each will feature your high-impact branded intro and outro. Display these on your website, share them in your email campaigns, and post them on social media. For increased results we can create and manage a client testimonial digital ad campaign. Your campaign will direct prospects to a landing page to buy your product or call you for more information.

Check out a few samples of our in-studio shoots:

We deliver all your videos with captions and in formats for your social media platforms.

If you’re interested to learn more, contact us or schedule a call with us today.

How a Video Consult Can Help

How a Video Consult Can Help

A conversation with one of our video consultants can help you prioritize your marketing plan.

We’re not here to “sell” you video. We’re here to partner with you to help you get the bottom line impact you’re looking for. We strive to provide you a fundamental education so that you feel informed and empowered in your marketing decisions. We’re knowledgeable in a variety of marketing avenues and can provide insights for how to achieve your goals. With any well-executed plan, you want to share your videos in the optimal place and time.

In a brief phone call or meeting, we’ll discuss what your organization has already done in marketing. We’ll then discuss what worked well, and target areas for improvement. We’ll talk through your positioning in your industry’s competitive landscape. Then we’ll ask questions to arrive at the best messaging for your product or service. At the end of our meeting, we’ll recommend the best next steps. It’s a low risk conversation that often leads to surprising outcomes.

Want to learn what kind of role video will play in your marketing plan? Contact us or schedule a call with us today.

Do You Need a Culture Video?

Do You Need a Culture Video?

Government contractors, associations, and corporations need to distinguish themselves from their competition. Many prospects can’t tell the difference from all the companies out there. This is because upon first glance, it appears they all have the same capabilities. Oftentimes, when you offer the same services as your competitors, what sets you apart is a culture video.

Part of your marketing process should be to educate your prospects about your cultural differences. While they may be obvious to your employees and your customers, they are usually not readily apparent to your prospects.

Examples of how your culture sets you apart might be in how you perform your initial discovery or assessment phase, or how you deliver your product. It might also be in how you recruit, train, or retain your employees. It might even be how you interact with your customers.

Here is an example of a culture video that we did for Edgeworth Economics. This video shows their journey and growth over the last decade. It also serves as a compelling recruiting video to attract their desired talent.

If you’d like to learn how a culture video can help your organization, contact us today or schedule your discovery call.

Brand Ready Media’s Promo Shoot

Brand Ready Media’s Promo Shoot

In setting down to write my promo video for my own company I got to connect with my childhood passion while getting to reflect on how far I’ve come.

I was happy to work with my team, expressing how I wanted the shots to be reminiscent of the 1980s. That was a time when we were kids and each dreamed of making movies and becoming the next Steven Spielberg. For the props I researched and found an old Magnavox VHS camcorder, just like the one I used to use when I was a kid. One very important and symbolic prop was an old clapboard that my grandmother had given to me when I was a kid. I’ve had it for over 35 years and I am proud to say that it was instrumental in my love affair with film.

My location scout chose a nearby playground in Bethesda, Maryland and we set to casting the shoot, looking for 10 year old boys and girls to portray a film shoot like I did when I was young. I wanted to convey the fact that we have been filmmakers our whole lives, it’s not a profession that we chose as much as it’s who we are. Who we were born to be. I always believe that there are people who are born to be pianists, painters, writers, sculptors and we are no different.

When you hire our team we listen to you, to craft a video that will stand out from your competition. You get a perfectly tailored video that creates an emotion, a feeling, and an impression.

We’d like to thank our cast Isabelle White, Robert Nakhuda, Rocco Foster, Mackenzie Johnson, Julia Crausman, and Kyler Grant, for letting us relive our childhood passions for filmmaking once again!

Doctors – Showcase Your Procedures with a YouTube Video

Doctors – Showcase Your Procedures with a YouTube Video

YouTube recently surpassed television when it comes to consumer use. Hosting your videos on YouTube is a fantastic opportunity for cosmetic surgeons and other medical specialities to showcase their practices and grow their clientele.

It’s also much more cost effective, especially when you consider the fees involved with promoting your practice on cable or network television. You can use your YouTube channel to feature your practice as much as you like, when compared to traditional TV commercials.

Showcase your facility, feature your credentials and what sets you apart, and describe your procedures with specifics about what you can do for your patients.

We create effective videos that help patients and prospective patients see you as an expert in your field, and highlight your credibility and expertise. We recently shot this “Welcome to Our Practice” video for Dr. Steven B. Hopping. Check it out below.

As you can see, Dr. Hopping explains his procedures and the unique services offered in his practice by talking directly to prospective patients. This allows people viewing his video to engage with him in a face-to-face style, as if they were receiving a personal consultation. He has posted this video to the front page of his website to welcome visitors.

Here are some examples of what we can cover in your practice videos:

  1. What are your board certifications and credentials?
  2. What are some of your unique procedures and services?
  3. Do you have any patient testimonials to include?
  4. Are they hotels where patients from out of town can stay?
  5. Are there specific questions about procedures you can answer?

You can use your YouTube videos to demonstrate various procedures, explain treatment options for a variety of conditions, provide patient tips, and much more.

To learn more about the benefits of promoting your medical practice with video, contact us today. We’ll help you quickly generate content, so you can get back to what you do best — helping patients look and feel their best with your expertise.