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Doctors – Showcase Your Procedures with a YouTube Video

Doctors – Showcase Your Procedures with a YouTube Video

YouTube recently surpassed television when it comes to consumer use. Hosting your videos on YouTube is a fantastic opportunity for cosmetic surgeons and other medical specialities to showcase their practices and grow their clientele.

It’s also much more cost effective, especially when you consider the fees involved with promoting your practice on cable or network television. You can use your YouTube channel to feature your practice as much as you like, when compared to traditional TV commercials.

Showcase your facility, feature your credentials and what sets you apart, and describe your procedures with specifics about what you can do for your patients.

We create effective videos that help patients and prospective patients see you as an expert in your field, and highlight your credibility and expertise. We recently shot this “Welcome to Our Practice” video for Dr. Steven B. Hopping. Check it out below.

As you can see, Dr. Hopping explains his procedures and the unique services offered in his practice by talking directly to prospective patients. This allows people viewing his video to engage with him in a face-to-face style, as if they were receiving a personal consultation. He has posted this video to the front page of his website to welcome visitors.

Here are some examples of what we can cover in your practice videos:

  1. What are your board certifications and credentials?
  2. What are some of your unique procedures and services?
  3. Do you have any patient testimonials to include?
  4. Are they hotels where patients from out of town can stay?
  5. Are there specific questions about procedures you can answer?

You can use your YouTube videos to demonstrate various procedures, explain treatment options for a variety of conditions, provide patient tips, and much more.

To learn more about the benefits of promoting your medical practice with video, contact us today. We’ll help you quickly generate content, so you can get back to what you do best — helping patients look and feel their best with your expertise.

Halloween Haunts in Virginia

Halloween Haunts in Virginia

To spread the word about the most haunted house in Virginia (15 minutes from Blacksburg and Roanoke, Virginia Tech and Radford University), and awaken the story about the Woodson Massacre in a viral video for modern day viewers, Gallows Dead Oak Hollow tapped us — eerily, on the shoulder.

In a shoot that took just a day — with a cast coming mostly from the staff of the haunt itself, we set to work to put chills down your spine — on a brutally hot summer day.

Gallows successfully shared the video via social media to virally promote their haunted house (three final dates this weekend!) in a YouTube campaign that’s garnered over 18,000 views and counting.

Here’s the film that got everyone talking:

We want to thank the Gallows staff for coming through — having only time to memorize their lines just hours before the shoot, and pulling through for the final scene, a coordinated teamwork of effort that required over a dozen actors.

For us, this job went past helping Gallows spread the word through the grapevine about a local horror story — it gave us a chance to share our love of the horror genre and let it shine.

Winning Clients Should be Easier than Wooing Your Ex-Girlfriend

Winning Clients Should be Easier than Wooing Your Ex-Girlfriend

Winning over your clients should be a lot easier than trying to woo your ex-girlfriend.

And… unlike your ex-girlfriend, video is here to stay. Facebook already makes video a priority with Live Video, and now ranks it above everything else in your feed.

So, how do you give your company the security it needs? With a video that showcases your brand, connects with clients and demonstrates the awesome story of why you’re great.

Have you ever heard the mantra, “Take care of your customers and the rest will take care of itself”? You grow your business when you help your clients grow their businesses. Discuss your strengths and expertise about your products and services. Give them the features that set your company apart. Let them make the informed decision to choose you above all others. Set the tone — and then encourage them to contact you.

You aim to be the best at what you do. Let us showcase your work and tell your story. And — feel lucky — like we said, reaching out to your customers with video is a lot easier than trying to win back an ex-girlfriend.

Video Marketing: First Things First

Video Marketing: First Things First

The future of marketing involves a strategy complete with video. It’s the best way to communicate why your products and services are great and have value.

There are predictions that every company — from small to medium to large businesses — will have to compete with video to increase their reach and promote their brand.

But, first things first: You need to define your goals. What do you want to accomplish with your video — more engagement, more sales, or both?

We use these questions as a launching pad with all our clients. Take a look:

  1. Tell us about your target audience, the customers you have or you’re looking to reach. Go past their name, age, gender and be sure to include the specifics: What are some of their daily tasks on the job? What do they do on the weekends with their family and friends? We recommend you have a clear image of them in your mind, down to their physical appearance.
  2. What problem or problems do you solve for your clients? What are the main benefits of your products or services?
  3. Are you looking to change or reinforce any perceptions clients have about your brand?
  4. After watching the video, what action do you want your customers to take?
  5. Where will your video be played? In a Facebook ad or on a landing page? Will it be sent to your email list?

It’s well known that content marketing wouldn’t be complete without video. So, first things first, what are some of your answers to these questions? Send them to us in an email. Let us know what you’re looking for and we’ll let you know how we can help.

The Laundry Truck

The Laundry Truck

For homeless people in Denver, Colorado, a new opportunity is in town. Bayaud Enterprises has transformed (a feat of engineering as you’ll see) a commercial truck used for paper-shredding into a free moving laundromat.

They could have just sold the truck, it was in good condition. But they chose instead to lead an initiative and help a community in need.

Jacqueline Collins, a local photographer, reached out to us with her interview footage and documentary photography, and asked us to edit her video.

Here is the story of The Laundry Truck.

A lot of people contact us to edit their footage and photos. We’re always happy to edit and produce them, especially when it helps homeless people get the services they need to get and maintain jobs.

We’re excited to share how Bayaud Enterprises worked with Radian, Denver Homeless Outloud, and other providers and advocacy organizations to retire a commercial truck to create a mobile laundry facility.

To donate to The Laundry Truck, visit Bayaud Enterprises and click the Donate Now button in the upper right corner.