YouTube recently surpassed television when it comes to consumer use. Hosting your videos on YouTube is a fantastic opportunity for cosmetic surgeons and other medical specialities to showcase their practices and grow their clientele.
It’s also much more cost effective, especially when you consider the fees involved with promoting your practice on cable or network television. You can use your YouTube channel to feature your practice as much as you like, when compared to traditional TV commercials.
Showcase your facility, feature your credentials and what sets you apart, and describe your procedures with specifics about what you can do for your patients.
We create effective videos that help patients and prospective patients see you as an expert in your field, and highlight your credibility and expertise. We recently shot this “Welcome to Our Practice” video for Dr. Steven B. Hopping. Check it out below.
As you can see, Dr. Hopping explains his procedures and the unique services offered in his practice by talking directly to prospective patients. This allows people viewing his video to engage with him in a face-to-face style, as if they were receiving a personal consultation. He has posted this video to the front page of his website to welcome visitors.
Here are some examples of what we can cover in your practice videos:
- What are your board certifications and credentials?
- What are some of your unique procedures and services?
- Do you have any patient testimonials to include?
- Are they hotels where patients from out of town can stay?
- Are there specific questions about procedures you can answer?
You can use your YouTube videos to demonstrate various procedures, explain treatment options for a variety of conditions, provide patient tips, and much more.
To learn more about the benefits of promoting your medical practice with video, contact us today. We’ll help you quickly generate content, so you can get back to what you do best — helping patients look and feel their best with your expertise.