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Winning Clients Should be Easier than Wooing Your Ex-Girlfriend

Winning Clients Should be Easier than Wooing Your Ex-Girlfriend

Winning over your clients should be a lot easier than trying to woo your ex-girlfriend.

And… unlike your ex-girlfriend, video is here to stay. Facebook already makes video a priority with Live Video, and now ranks it above everything else in your feed.

So, how do you give your company the security it needs? With a video that showcases your brand, connects with clients and demonstrates the awesome story of why you’re great.

Have you ever heard the mantra, “Take care of your customers and the rest will take care of itself”? You grow your business when you help your clients grow their businesses. Discuss your strengths and expertise about your products and services. Give them the features that set your company apart. Let them make the informed decision to choose you above all others. Set the tone — and then encourage them to contact you.

You aim to be the best at what you do. Let us showcase your work and tell your story. And — feel lucky — like we said, reaching out to your customers with video is a lot easier than trying to win back an ex-girlfriend.

Video Marketing: First Things First

Video Marketing: First Things First

The future of marketing involves a strategy complete with video. It’s the best way to communicate why your products and services are great and have value.

There are predictions that every company — from small to medium to large businesses — will have to compete with video to increase their reach and promote their brand.

But, first things first: You need to define your goals. What do you want to accomplish with your video — more engagement, more sales, or both?

We use these questions as a launching pad with all our clients. Take a look:

  1. Tell us about your target audience, the customers you have or you’re looking to reach. Go past their name, age, gender and be sure to include the specifics: What are some of their daily tasks on the job? What do they do on the weekends with their family and friends? We recommend you have a clear image of them in your mind, down to their physical appearance.
  2. What problem or problems do you solve for your clients? What are the main benefits of your products or services?
  3. Are you looking to change or reinforce any perceptions clients have about your brand?
  4. After watching the video, what action do you want your customers to take?
  5. Where will your video be played? In a Facebook ad or on a landing page? Will it be sent to your email list?

It’s well known that content marketing wouldn’t be complete without video. So, first things first, what are some of your answers to these questions? Send them to us in an email. Let us know what you’re looking for and we’ll let you know how we can help.

When You’re a Master, Less is More

When You’re a Master, Less is More

The beauty of the matter is less is more. To arrive there means chipping away at your message so all clients see is your brand and what you do best. We are all masters, but to convey that with a strong emotional element sometimes means slowing the pace down. One powerful message is made when you leave out additional features and services. Your video makes a greater connection. Check out the video below to see how one point of focus can help you make a lasting impression on your customers.